Our story

Ghar se shuru

Chamak Damakk started at home, with a simple idea: an outfit isn't really finished until you add the right kangan, a stack of chudiyan or a pair of jhumke that swing when you laugh.

So that's what we do. We pick every piece by hand, the way you would for a sister or your best friend. Does it sit right? Does it catch the light? Will she actually wear it, or will it live in the box? Only the ones that pass make it here.

Roz ki chamak, not just for shaadis

We think chamak shouldn't wait for a wedding invite. A slim pair of kangan for a Monday at work. Mini jhumkis for chai with friends. Glass chudiyan because it's Friday. And yes, the full festive stack when Navratri, Diwali and the shaadi season roll around.

Thodi chamak, thodi damak, har din ke liye ✨

Choodiyon ki khanak

Every desi home knows the sound: bangles at a puja, jhumke during a dance, the soft khanak that tells you someone's dressed up. That little sound is the feeling we want every piece to carry, whether you're wearing it to college or to your cousin's sangeet.

What you can count on

• Pieces picked by hand, everyday and festive
• A real person on WhatsApp and Instagram, not a checkout bot
• Packed with care, delivered anywhere in India